A VIDEO

Great advertising design for Ecovia by Terremoto Propoganda, Curtiba, Brazil. Aimed at dangerous and anti-social driver behaviours, each advert adopts the ‘Stop the Violence’ campaign theme with the addition of an individual warning - ‘Don’t text and drive’, ‘Don’t speed’, ‘Overtake with care’ and ‘Drive Safe’.

It’s all too easy as a driver to forget that other person in the car, particularly when we’re distracted, frustrated or impatient. Using what could be the potential two drivers of a road accident really helps deliver a powerful message. The advertising designers have really provoked a reaction with its audience thanks to some vivid, beautifully realised photography by Ernst Photography. A campaign with real impact.

Terremoto Propoganda, Brazil

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