A PHOTO

Consistently creative with their advertising design, this campaign for FedEx was created by advertising agency DDB in Brazil.¬†Offering the fastest courier services around the world, daily, probably isn’t enough these days with the amount of competition in the marketplace. Well what about using a company that makes spanning the globe with your parcels as simple as passing the package yourself to an international neighbour? A simple idea, perfectly executed with some sympathetic use of space. There’s a great immediacy to these adverts.

DDB, Brazil

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