A PHOTO

Consistently creative with their advertising design, this campaign for FedEx was created by advertising agency DDB in Brazil. Offering the fastest courier services around the world, daily, probably isn’t enough these days with the amount of competition in the marketplace. Well what about using a company that makes spanning the globe with your parcels as simple as passing the package yourself to an international neighbour? A simple idea, perfectly executed with some sympathetic use of space. There’s a great immediacy to these adverts.

DDB, Brazil

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